The Lowry has launched a campaign to raise more than £10,000 to celebrate its 10th birthday.

The campaign, called the 10 For 10, aims to raise the funds for its anniversary, before October this year.

The arts centre in Salford Quays is a charity and receives only 15 per cent of its income through public funding.

Since it was opened in 2000, the venue has attracted 8m visitors, staged more than 2,300 productions and presented 111 exhibitions, in addition to engaging with thousands of participants through its community and education programme.

The Lowry’s 10th anniversary celebrations include inviting everyday people to take part in a unique art event by shedding their clothes and inhibitions for a mass nude project in May.

Spencer Tunick, one of the world’s most celebrated and accessible contemporary artists, has been commissioned by The Lowry to create an installation across eight locations in the two neighbouring cities of Salford and Manchester.

Tunick will focus on the concept of ‘everyday people’ for the Salford and Manchester installation as a reference to the compositional style of LS Lowry, whose figurative works depict a mass of bodies going about their daily life.

In early June, the Regatta Big Family 10th Birthday Party takes over The Lowry with a combination of ticketed and free events in the theatres and around the building.

Highlights include Teatro Kismet, one of Italy’s leading theatre companies and their enchanting and captivating adaptation of a Hans Christian Anderson classic, The Little Mermaid.

Julia Fawcett, chief executive of The Lowry, said: "Our birthday year is, without doubt, the opportunity to celebrate the many artistic and community-led achievements of The Lowry as well as the contribution we have made to the creative well-being of the people of Salford, and the region.

"Since we opened on April 28 2000, more than 8m people have visited our building and we are hugely proud to have been such a catalyst for the ongoing regeneration of Salford Quays and a startling reminder of the regenerative impact of culture.

"All this has been made possible by the commitment, passion and creativity of the staff of The Lowry; all of those who work with us, and by all our audiences who we are continually grateful to."

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