"Burberry Brit", coupled with strong international retail expansion has helped underlying sales rise by 14 per cent to '367m in the six months ended September 30.
Figures out today show the continuing revival of the company, famous for its distinctive check, which despite its many celebrity and Royal clients, had languished in the doldrums for years, until it was taken in hand and turned around by chief executive Rose Marie Bravo.
She will remain at the helm for at least another two years, the company said in the summer.
Two-thirds owned by Manchester-founded GUS, the company has seen growth all round, and is on target to open at least four new stores and concessions, including a store in Rome, in the second half of the year.
Growth
During the first half it opened three stores in the US and a concession in Korea.
Its licensing revenue in the first half increased by 31 per cent, driven by gains in Japan and the launch of the new fragrance.
Retail sales, at '120m, were up 12 per cent, boosted by growth in Hong Kong and Southeast Asia.
Wholesale revenue, which accounted for around 57 per cent of total revenue for the period, rose by 13 per cent to '207m, reflecting the strong growth in the US and Asia.
Analysts estimate that the company will post a full-year pre-tax profit of '160m.
In early trading, shares rose by 0.7 per cent to 368.25p.
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