100 trucks my a***, so some clubs had more exposure than others, two clubs with 8 trucks and the other 12 with 7 trucks. Well I reckon it was one truck each, since the deal I have only seen 5 trucks on the road and all 14 at the magic weekend, the publicity even stated see ALL 14 Rugby League trucks. My book just 14 and the RFL once again fell for it and this says it all,
"The RFL turned down cash offers in favour of an innovative cross-marketing concept with Stobart from which they wouldn’t earn a penny."
Brilliant sponsorship strategy no other sporting body would have fallen for it.