This genuinely is one of those pieces of copy where you look, look again, and then ask yourself the stark and pregnant question: "Well, where do I start?"

So I'll keep this brief.

Deanna, please feel free to drop me a line and I will issue you with:

The actual statistics on who causes serious accidents on the roads; The fatality statistics for pedestrians, cyclists and drivers; A topographical map of the city (hills? eh?); A link to our own 'Bike Fabulous' events on Lycra-free cycle fashion; and A free trial of the lovely Brompton Bikes at Piccadilly.

The future will see more of us on two feet, two wheels or on public transport. It's cleaner, cheaper and frankly inevitable. Now, if you want to be productive, let's start a debate about how we all get better at sharing the road.