The brand has struggled to be cool for years, I used to be embarrassed wearing umbro socks and that was 15 years ago. If rappers dont wear it then it wont sell. Nike should of introduced it to the american market, marketing it as some kind of cool British brand, it worked for British Knights and Reebok. Once US rappers started wearing it, then it would of been popular here. A rehashed logo wouldnt go amiss either