Incredible that the comments on here seem to miss the point of Mr Beecroft's business suggestions. This rhetoric is not driven by Business acumen but sheer elitism and greed. These views of British society existed in the great war where a***als such as beecroft sent our great grandparents over the top. 'Canon Fodder'. Incredible to sack people because you dislike them, I really do wonder about what motivates my fellow Citizens.