Remove the party membership and they then take into consideration football, religion, hair colour or some other label that they can associate with.

MP's and councillors would very quickly factor in these variables and create a new strategy to attract the voting sheeple who support labour because of the usual fear, poverty, ignorance, benefits.

You cannot change the way people think when they are as thick as two short planks and generally dont give a dam about the society in which they live.