"He plans to sell the pieces at around £10-£15 to keep it accessible to all."

Serious reality check needed I think.

I personally would not spend 15 quid on a pair of under crackers. And in this economic climate anybody who spends that sort of money a new pair of kecks must be either rolling in it or a few pair of pants short of a full wardrobe.

Would not surprise me if this business venture is soon on the skids.