JONATHAN Ross has signed a new deal with the BBC said to be worth é18 million - making him one of the highest paid presenters in TV history.
The BBC and Channel 4 had been locked in a bidding war over the star.
Channel 4 offered é18 million and BBC bosses agreed to match it, according to reports.
The three-year deal covers Ross's TV and radio career.
BBC1 controller Peter Fincham said: "Jonathan is a uniquely talented broadcaster and is at the very top of his game.
'Defining face'
"He's one of the defining faces of BBC1 and his Friday night chat show is the best in the business. We're all delighted he's staying."
Ross, 45, said: "I'm delighted to be staying with the BBC, if only because it is the only studio I can drive to without getting lost.
"It is the best channel in the country, and I'm proud they want me back."
The star hosts BBC1 chat show Friday Night With Jonathan Ross and movie series Film 2006, plus a Saturday morning show on Radio 2.
Leaked figures earlier this year revealed Ross is paid é530,000 for hosting his radio programme.
IS Wossy worth é18m? Have your say.
Tweet

Showing comments 1 to 9 and replies | View All
Billy Huss, Prestwich (09/06/2006 at 16:20)
I know I don't have to watch or listen to him, and I won't be, but I'm still paying his wages.
cpm, blackpool (10/06/2006 at 00:59)
David Gorn, Leeds (10/06/2006 at 09:08)
wonkytrolley, Manchester (12/06/2006 at 04:46)
Laugh Out Loud, Manchester (13/06/2006 at 10:46)
dan de lion, wythenshawe (13/06/2006 at 13:49)
Colin W, Stockholm (14/06/2006 at 08:04)
KEVIN, MOSTON (26/06/2006 at 11:54)
ken, manchester (28/06/2006 at 11:05)