The Latics have announced that 'ITV Sport' - part of the ITV digital service - will be the new stand sponsor of the Rochdale Road End.
The deal will mean that occasional editorial pieces on the company will appear in the matchday programme and there will be a number of advertisements for the channel placed around Boundary Park.
The deal also offers an incentive for Latics fans to sign up to the service, which will be offering extensive live coverage of the Nationwide Leagues next season. Anyone signing up by October 31 can fill a form in to receive a free Oldham home or away shirt.
Commenting on the official Oldham Athletic website, Sean Jarvis, Marketing and PR Manager, said: "This is a win - win situation. It is obviously good news that a company of ITV Digital's calibre is getting involved with us but also the fans have the bonus by receiving one of our new shirts when they sign up to the deal."