BSkyB paid é1.3bn for four of the six available packages.
But their monopoly on broadcasting live Premier League football was broken after Setanta pulled off a shock by winning the other two at a price of é392m.
The combined total represents an increase of 65 per cent on the exclusive broadcasting deal struck between BSkyB and the Premier League three years ago.
International rights
And once the Premier League has concluded its deals for international rights, mobile phone rights and highlights packages the figure is set to break the é2bn mark.
Under the new deal no Premier League games will be shown on pay-per-view.
Setanta's games, to be shown live on Saturday tea-time and Monday evenings, will effectively replace those broadcast under the current deal as pay-per-view games on PremPlus.
Sky Sports have rights to broadcast games live on a Saturday lunch-time, two slots on a Sunday plus midweek evenings and bank holidays.
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Cosmic, thats extra money for Wardle to shove under his flor boards, never again to see the light of day !
It may well be a blow to Sky but it's an even bigger blow to the watching public
Not enough thatthere is a subscription to Sky Sports, then there's the PPV offerings, now, there will have to be a thrid subscription for Setanta !!!
As far as I'm concerned, they can shove it !!