Chairman Chris Dunphy has issued a rallying cry to the fans ahead of the game.
He said: "This is without doubt the best side that I have seen in my time at the club and they are giving us some exciting games. We need the support of the town if we are to reach our goal of promotion."
Manager Keith Hill has set his eyes on a special target.
He said: "We are getting closer and closer to where we want to be and we are the business end of the season now. Once we get to 50 points which is our main objective - we can then really start to kick on."
Hill is unlikely to make changes to the side that won at Chesterfield on Wednesday as his side look to close the two-point gap between them and the play-off positions.
Key opponent: Paul Thorne - His confidence will be up after a hat-trick last time out
Prediction: Rochdale 2 Bradford 1 - If Dale's legs can last they should be able to pick up three points
Agree with the prediction? Have your say.
You can get 7/1 on Dale winning 2-1 with Betfred. For this and more odds, click here.
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