HENRIK Larsson has landed himself with a new team of admirers.

However, unlike Manchester United, this one wasn't of his choosing!

Such is the fame enjoyed by United's instant hero in Sweden his country's largest tabloid newspaper - `Expresson' - has sent over its own `team' of multi-media journalists, who will operate round the clock so the striker's every move in Manchester is recorded back home.

Among them in the Manchester Bureau are photographer Christian Ornberg, 27, and reporter Robert Borgesson, 36.

Borgesson said: "The demand back home in Sweden for Henrik is always massive, but this has grown even more since he decided to join Manchester United.

He is Sweden's most popular star, and it is impossible not to like him. As long as Larsson is here, we will be here."

Messages

The specialist team, will be moving around the city observing the striker, and will provide services for Sweden including a unique website dedicated to United and Larsson, as well as producing web-TV footage, and even regular text messages.

Eyebrows have even been raised in the United press box, which, despite being no stranger to international journalists, has been dominated by Scandinavian representatives, with more than 20 different media companies present for Larsson's goal-scoring debut in the FA Cup against Villa on Sunday.

Borgesson added: "Sweden is tremendously proud of Henrik, he is an excellent representative for our country, and it is a privilege to see him doing so well.

"Expresson which circulates 350,000 daily copies, produced a 14-page spread, celebrating the front-man's debut strike."

The amazing interest in Larsson at United has led to a boost in the number of inquiries into letting apartments in the city centre, for a three-month period to cover his initial loan deal which may end up being extended.

Of the prospect of Larsson staying in the city rather than returning to Helsingborg, Borgesson said: "There are mixed feelings in Sweden about how long Henrik stays in England.

"He is promoting the success of Sweden as well as putting Helsingborg FC on the map.

"Obviously we would like him to return home sooner rather than later, but as long as Henrik is happy at United we will be behind him."

Tweet