But Ferguson recognises that Rooney, who was far from his best in England colours, will be disappointed he has missed a big opportunity to impress on the big stage.
Rooney is not with Manchester United on their summer tour, which will begin with what Ferguson has called a "particularly difficult" opening fixture against Celtic on Friday night.
He is being allowed to rest following his extended season, which ended with England's second-round defeat to Germany in South Africa.
Ferguson is confident the 24-year-old striker will put the World Cup behind him rather than dwell on his ineffective displays.
Ferguson told sportsnet.ca: "I don't expect a hangover. I think there'll still be a bit of disappointment in the lad.
"I think all the players coming back from the World Cup who didn't do well, who didn't reach their expectations may I say, will feel that they've missed something.
"That's because the World Cup's only once every four years. That's the horrible part of that tournament.
"We have several players who have come back very, very disappointed. We've Patrice Evra for instance, Wayne Rooney of course, and Nemanja Vidic."
There is a notable exception though, according to Ferguson, and a particularly pleasing one.
"I think one player who will come back quite positive because he had a good World Cup was young Javier Hernandez from Mexico. I think he did very well and he surprised a lot of people," the Scot said.
"So whereas we've got some disappointments from players like Wayne, Nemanja and Patrice, I think we're going to have a positive effect from Javier."
Hernandez, 22, is a new recruit for United, a forward who the club hope can make a big impact in the English game.
And Ferguson has underlined his intention to promote young players into his team.
He wants to give opportunities whenever appropriate to the emerging generation, to ensure they feel part of the club and belong in his plans.
Ferguson said: "The history of Manchester United is quite simple. It has always been based on young people and that's where we're more comfortable. I think our fans are more comfortable too.
"So producing players is a big incentive for us. We know the response we get from supporters when we produce a player through the ranks, through our youth system.
"It's a fantastically satisfying thing also.
"At the moment we have a collection of young players who have been growing up at the club for the last few years like (Danny) Welbeck and (Jonny) Evans and (Darron) Gibson, and (Federico) Macheda. These young players are developing very well at the club.
"Some players are coming through like young (Oliver) Gill, and young Corry, Jonny Evans' brother.
"So we've a fine collection of young players who if you don't give them an opportunity they're going to stagnate and move to other clubs who'll get the benefit of the work we've done with them.
"We've had experience of that in the past, so we try to avoid that as best we can and make sure we make the right decisions about these boys' careers, because most of them are very good talented players."
:: United's new shirt has been officially unveiled at Niketown in Chicago.
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Gabriel Obertan, Wes Brown, John O'Shea and Dimitar Berbatov
ARE THESE OUR POSTER BOYS?????????
A couple of years back it was - Wazza, Ronnie, Tevez, Giggs etc.
How did we ever come to this...
Joe Hose, chill out, take it easy, breath, look, think! The man to the left is...? Wazza is, together with ten other who was involved in the WC, not on the US tour...
Take a look at the new shirt at United's homepage, btw. Think it look really great!
nothing wrong with who modelled the kit. i like the kit already and tevez thankgod that average dork took off as he wasnt good enough for aa club like us and proved it. giggs, obertan, brown, oshea and berbatov are united players and great to model off the new shirt. berbatov i hope delievers this yr and i know giggs, scholes and neville wll again be fantastic, wazzza will be the biz, all our youngest like da silvas, kiko, evans, gibbo, diouf, obertan will improve more and again be great.
nothing wrong with who sported the kit as giggs, gabby, wes, oshea and berbatov are united players and thankgod little carly left as he wasnt good eough for us ad proved it and now rots at wastelands. i like the new kit. the youngests like da silvas, kiko, gabby, gibbo and evans will improve more, the old guard will be fantastic again, wazza will score for fun and the rest will be great, looking forward to chicharito tearing up the lge. we will take back our premier lge and maybe the champions lge.
Type your comment here...who care's who wear's the new kit!! poster boy's don't matter,winning matches is what matter's.
i personally like the new kit apart from the badge (it look's cheap) and no i won't be buying it!!
Not liking the new kit. I have bought every home shirt since the legendary lace up back in 92 (now that was a proper shirt) but this looks a bit cheap. Having said that I will probably still get it, as I've worked hard over the last 18 years maintaining my record.
Back to matters in hand let’s hope Rooney has a cracking season and we get our trophy back.
I think Fergie is suffering from a hangover!
How can he let Real Madrid or Chelsea snap up Sami Khedira for 8 millions? How is it possible to get more value for money?
What are United paying their scouts for?
Khedira is the perfect modern day world class midfielder, perfectly suited to United and the premier league.
United must act on prospects like this while the big spenders are figuering out if they can afford £30 or £50 for this and that player!
Anyway, I have not (all) given up on Carrick, if he can play as one of two deep midfielders with a killer like Fletcher beside him and a maverick like Scholes in front of them. But we need more backup and players like Khedira who at 23 is there to dominate for years to come.
Pedro please tell me you didn't label Khedira as world class!!!! What does he do that's different to Fletch?? Anyway if we would have bought him or Ozil before the World Cup half you lot would have screamed your house down and asked who these nobodys were and we should be signing blah blah blah!! We made the mistake of buying tournament players before to a high cost anyone remember Veron, Kleberson, Cruyff or Paborski??
Obertan parading in the new kit, was clearly for the american market. My only complaint is that our marketing dept missed out on the chance of getting Sigourney on board for a remake !!!
apparently the new shirt is made from recycled plastic! ?
Well, if the 3rd shirt is going to be blue........ i know somewhere where they can get hold of some used blue plastic that isn't required much !!!
Balders!, The Glazers stole my season ticket ! (15/07/2010 at 13:04)
"Well, if the 3rd shirt is going to be blue........ i know somewhere where they can get hold of some used blue plastic that isn't required much !!! "
PMSL!!! Brilliant Balders!!
[quote name=Joe Hose]Gabriel Obertan, Wes Brown, John O'Shea and Dimitar Berbatov
ARE THESE OUR POSTER BOYS?????????
A couple of years back it was - Wazza, Ronnie, Tevez, Giggs etc.
How did we ever come to this...[/quote]
Will ya all stop complaining about everything all the time? Please.
Balders,
"Obertan parading in the new kit, was clearly for the american market. My only complaint is that our marketing dept missed out on the chance of getting Sigourney on board for a remake !!!"
LOL!!
He always puts me in mind of Alice the Goon off the Popeye cartoon's.
Berbatov looks really pleased with the new kit,would have looked smarter if they had all put their shirt tails down their shorts,gives a sloppy image!
THINK YOU WILL FIND THAT THE A.O.N ON THE SHIRTS MEANS, "ALL OVER NOW. " HA HA HA HA HA HA
"Rooney is not with Manchester United on their summer tour, which will begin with what Ferguson has called a "particularly difficult" opening fixture against Celtic on Friday night."
United sending a crippled team to America but the price of admission is premium. What is that called? Give me a break...
absolute crock from ferguson, is he real. he is saying the future is based on evans wellbeck gibson macheda and gill. j evans apart they would struggle to get ten games at wigan this season. how are they improve at a club playing at the top level? they quite simply are nowhere near the required level of talent{ possible exception of macheda} we play a system of one striker how the hell, with rooney berba owen diouf hernandez macheda wellbeck , are the young strikers going to get game time? whats the betting fergie plays hernandez wid left? if he is so excited by the evanses and gill why buy smalling? are last transfers have been henandez smalling obertan diouf , no impact last year , none expected this. whats going on?
I think the kit looks good on all the boys wearing it !!
Manchester United for ever
Who is that new player for United? His shirt number is 0 and his name is S.KINT.
I had a look at some free transfers today and does anyone think it could be worth bringing in George Boateng and Barry Hayles. Wouldn't cost anyhing and both good pro's to boost numbers?
Why doesn't fergie start looking at UK football clubs and start Manchester United again. He'll be a legend all over again. Born and bread UK players.
Can someone answer how many UK premiership players we have (not scottish and wales) v how many non-UK players we have?
This whole world cup has just shown how bad UK players are. No offence fergie but you need players that can play football, not stand around the pitch.
"THINK YOU WILL FIND THAT THE A.O.N ON THE SHIRTS MEANS, "ALL OVER NOW. " HA HA HA HA HA HA "
john blue, levenshulme (15/07/2010 at 17:04)
Great post John, absolutely spot on old chap.
It's just to let the opposing team know before the game starts, that it's 'All Over Now'' as you're about to get stuffed.
Forlan looked like a world class act in the WC. Fergie old school as he is seems to favour an old school striker in the Big Mick Quinn mould. Step forward Wazza.
[quote name=I am GOD, manchester]nothing wrong with who modelled the kit. i like the kit already and tevez thankgod that average dork took off as he wasnt good enough for aa club like us and proved it. giggs, obertan, brown, oshea and berbatov are united players and great to model off the new shirt. berbatov i hope delievers this yr and i know giggs, scholes and neville wll again be fantastic, wazzza will be the biz, all our youngest like da silvas, kiko, evans, gibbo, diouf, obertan will improve more and again be great.[/quote]
So Tévez is an 'average dork'. And Berbatov is.....? THINK before you post, for goodness' sake. Or could it simply be that you're a little 'bitter'??