Soaring property values over the last five years have priced many younger buyers out of the market, and Redrow believes it has found the solution to the problem, with the low-cost, campus-style developments.
The first development showcasing the new Debut range will be in Rugby, where planning permission has been granted.
The developments, called Debut, aim to maximise the use of the available land. Rather than sell one five-bedroom house with a garden for '300,000, Redrow will build blocks of one-bedroom Debut flats in the same space.
Made from lightweight steel, the homes will have communal grounds, rather than individual gardens and there will be waste segregation areas for recycling.
Redrow's north west chairman Barry Harvey said today: 'We see this as a real step forward. The genuine first-time buyer market has been by-passed by the industry.
"We estimate there are something like 400,000 first-time buyers unable to get on to the property ladder. Quite unashamedly we want them to buy their first home from us and then we want them to trade up with us.'
Mr Harvey said there were early-stage plans to build Debut schemes in East Manchester and also in the Chorley area.
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I think its brill we need some like this down here in the south. Local authorities should be made to have this starter home cheap housing for first time buyers.
yes debut home are a good idea
I think the debut home are brilliant idea, they would be even better if they were being built in Stoke on Trent as prices are too high for first time buyers