Home | Transport

Transport

Manchester Airport named the world's best on Twitter

The airport came out top in a survey by social media firm AirGate Solutions, which praised bosses for their 'innovative' use of the service.

Manchester Airport is flying high again after winning another award – this time for being the world's number one airport on Twitter.

Almost 150 airports across the globe use the micro-blogging site to update passengers but Manchester was ranked the best of the bunch.

The airport came out top in a survey by social media firm AirGate Solutions, which praised bosses for their 'innovative' use of the service.

Passengers are able to access real time flight information for arrivals and departures as well as finding out when their plane is ready to board.

Currently, the airport has around 9,300 followers after becoming the first in the UK to launch an official Twitter stream.

Famous followers include top comic Jason Manford who joked how he'd forgotten he'd left his car at the airport and DJ Clint Boon even asked them to divert planes while his wife was giving birth!

Supermodel Agyness Deyn told how she was shopping in duty free and X Factor twins Jedward posted a picture of themselves with staff from one of the shops.

Manchester topped the list, which ranked them using a ratio of airport passengers to followers. Others in the top 10 include Heathrow, Boston, Baltimore, Gatwick, Orlando, Phoenix, Los Angeles, Minneapolis St Paul and Dallas Fort Worth.

Vital

Russell Craig, Manchester Airport’s head of external communications said: “It’s fantastic to receive this recognition – during our recent experiences with snow and the volcanic ash cloud, Twitter became a vital channel.

“Updates were posted as they happened, enabling those following the airport to get the latest information at the same time as the news organisations – even the M.E.N. was taking live updates from our Twitter stream to use on its website.”

Robert Cook, managing director of AirGate Solutions and influential blogger with New York’s Forbes magazine, published the survey.

Speaking of the results, he said: “We feel that if an airport has a higher ratio of followers to passengers then it is more engaged with its travelling customers. Manchester came out on top in the 20 million passenger category, which demonstrates that the airport is using it to very good effect.”

“Since publishing a similar report last March we have received much interest within the industry and there has been a 26 per cent increase in the number of airports adopting Twitter to talk to passengers. More and more organisations are beginning to realise the growing effectiveness of using Twitter and other social media tools to connect with their audiences.”

Comments

Login or Register to comment

Still needs free wifi ... not just 30 mins
Ive just arrived back and travelled through Hong Kong ,Shenzhen ,Xaoishan, Shanghai and Doha
Everyone had wifi for free

Report This Reply

How about improving the slowest baggage reclaim in Europe?

Report This Reply

Wonder if BBC NorthWest Tonight would dare report this? I doubt it, but if they did you can be sure it would be done with a "sneering" snide attitude!

Report This Reply

Whoooo, Technology eh, wow updates on arrival and departures, all these I presume to tell you that the flight is late to depart or arriving late due to X,Y & Z!!
I fly every week here, and have had this info supplied to my blackberry since, nothing new Manchester. Agree with Saddleworth on Free wifi, but mate we know that isnt going to happen...RIP off Britain remember.

Report This Reply

Twitter? Wow. If it's the verdict of a site used by pretentious journalists and teenagers, it must be gospel.

Report This Reply

Texaswal: yes, and the US entry charge being brought in just to pass through your arrivals isn't a rip off, of course.

Other than that though, America is cheap. In every sense.

Report This Reply