BARONESS Peta Buscombe became Chief Executive of the Advertising Association in January 2007.

She has stated that she is determined to use her role to make the positive case for advertising, one of the key creative industries.

She is a member of the House of Lords, a public company director, and an experienced international lawyer. She is currently a non-executive director of Three Valleys Water plc and

Chairman of Briefbox Ltd (a web-based legal services company). She has held a number of positions as Conservative Party Spokesman including Culture, Media and Sport, Education and Skills, Home Affairs and Legal Affairs.