Taking time out from the busy conference schedule, the mother-of-two charmed the city's female movers and shakers during a high profile lunch at Salford's five-star Lowry Hotel.
Dressed in an elegant grey suit, Mrs Brown promoted a cause close to her heart and which, partly thanks to her high profile endorsement, has garnered top celebrity support.
The White Ribbon Alliance works to raise awareness of maternal and child deaths during pregnancy and childbirth.
As patron, Mrs Brown has already made it the most fashionable cause in town, with a series of glitzy parties and fundraisers over the past few months.
Only last week she was rubbing shoulders with the Sugababes, Cheryl Cole and Princess Eugenie on the front row of a catwalk show at London Fashion Week.
Hosted by Naomi Campbell, the Fashion For Relief gala raised £100,000 for the alliance.
At yesterday's lunch, it was the turn of prominent female faces from the Greater Manchester media, business and political world to hear about the work of the Alliance.
Guests included Granada Reports and ITV weekend news presenter Lucy Meacock, BBC North West Tonight's Ranvir Singh, MEP Arlene McCarthy and Guardian Media Group chief executive Carolyn McCall.
However, while the reception sparkled, the message was a serious one.
"In many parts of the world it is traditional for an expectant mother to say goodbye to her husband and children when she goes into labour, understanding that she might not see them again," said Mrs Brown.
"Across the world, more than half a million mothers' lives will be lost between now and this time next year. This is a figure of which we should all be ashamed."
As well as recruiting celebrity patrons, the White Ribbon Alliance has enlisted support across 100 countries to spread the safe motherhood message, campaigning for more funds and better education to reduce the shockingly high number of women who still die in childbirth.
After lunch, Mrs Brown dashed across town to the site of the soon-to-be-completed New Children's Hospital in Manchester.
She was there to find out more about how youngsters' lives could be saved here in Greater Manchester. And who better to show the PM's wife around than famous footballer's other half, and fundraiser for the hospital, Julie Neville, wife of Everton player Phil?
After all, both women are used to having husbands in the spotlight - but manage to shine in their own right.
Tweet
