A POLICE booklet aimed at stopping people trying to "get off" speeding fines has been criticised by the Advertising Standards Agency.
The booklet, titled "A book of tricks - for those who want to get off speeding", was produced by Drivesafe, a group of agencies which includes police, the Highways Agency and the Crown Prosecution Service.
The booklet, which has since been withdrawn, was sent out with speeding tickets issued in Greater Manchester and encouraged anyone considering a "clever way" of avoiding a é60 fine to "think again" because "we know every trick in the book".
The booklet was issued following incidents such as a woman from Hyde who tried to avoid a speeding fine by flying to Bulgaria and sending a postcard to her husband from a phantom driver who claimed responsibility.
Made-up
They later admitted they had made up the story and paid out é11,000 in fines and costs.
The booklet said police were responding to the "growing number of cheaters" and had a team of officers who would inspect every contested ticket and visit the homes and workplace of anyone rousing suspicions.
It warned that anyone trying any of the tricks could be fined or spend a long time in prison as well as listing a number of "tricks", for instance falsely nominating a fictional or real person from another country as the driver.
Complaints
The ASA, in rulings being published today, upheld two complaints from a member of the public in Hampshire - the first that it was "denigratory" to list certain websites, which were not operating illegally, under the heading "trick dealers" along with others that encouraged people to act illegally.
"We advised Drivesafe not to imply in future campaigns that information on those sites was illegal if it was not," said the ASA.
The second complaint concerned a statement in the booklet that "the cost to the NHS for each high-speed collision was about é100,000". The ASA ruled that although it had been copied in good faith from a document based on NHS statistics, it had seen no evidence that the figure was a "representative average cost to the NHS".
The Association of British Drivers, whose website was named among the "trick dealers", welcomed the rulings.
Spokesman Nigel Humphries said: "We don't think that the vast majority of speeding tickets issued are justified on road safety grounds at all."
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Showing comments 1 to 25 and replies | View All
Anon, Stretford (21/06/2006 at 13:49)
Tony, Hampshire (21/06/2006 at 17:26)
They insult our inteligance with phoney statistics. They mis-use thier power and size.
It is time they came clean and addmitted that speed cameras cannot solve road saftey. All the time they rely on these infernal boxes , other issues are being ignored.
Tony , hampshire, The person who did all the work on this ASA complaint.
(not the ABD)
P Walker, Midlands (21/06/2006 at 19:32)
peter, stockport (21/06/2006 at 19:51)
Gareth, Southampton (22/06/2006 at 00:06)
This was in response to a complaint that an inccurate and potentially denigratory leaflet was directly sent to thousands of people. It labelled three websites as inciting illegal activities in return for money, when this was not true. To my mind this is far more serious than a TV advert which might upset a few people who make a hobby from being "outraged".
Tom, Sale (22/06/2006 at 06:48)
John Segall, Bolton (22/06/2006 at 08:10)
Disgusting!
Andy Cunningham, England (22/06/2006 at 08:14)
Road fatalities fell every year in this country until speed cameras were introducted, and have levelled out since. I think we should ask why.
Anon, Manchester (22/06/2006 at 08:37)
Its also important that we have controls in place to highlight state sponsored lies and deceit in any form.
Bill, down south ! (22/06/2006 at 10:17)
It is about time the camera speed partnerships were brought to account.They have told lie after lie to substantiate their reason for being.
now they are into liable.. I thought more of our police before they became embrolied in this get rich kwik scheme, who's sole purpose is to keep those involved in pocket money and golden pensions.
rgds
Bill
Chris, Staffordshire (22/06/2006 at 10:31)
Anyone accused of an offence is entitled to defend themselves, and to send out a leaflet threatening people with dire consequences if they try to defend themselves is coercion. We're being robbed, but who do you complain to when you're being robbed by the police?
Well done to the ASA - upholding the rule of law and the rights of individuals against state oppression is one of the most important things they could do.
Richard, Midlands (22/06/2006 at 10:47)
If you challenge the ticket instead one of three things can happen:-
1. Nothing. This happens much more often than people think.
2. You go to court and WIN. This also happens much more often than people think.
3. You go to court and LOSE. In this case all fines go to Central Government and NOT the local Camera Partnetship.
Camera Partnerships are DESPARATE to keep their revenue stream open (It's one of their main Key Performance Indicators). They'll do ABSOLUTELY ANYTHING to make sure that they get their greedy hands on YOUR MONEY.
Don't let them - FIGHT THAT TICKET!
Simon, Wales (22/06/2006 at 11:21)
Paul Biggs, Staffordshire (22/06/2006 at 11:45)
Simon, Aberdeen (22/06/2006 at 11:45)
Peter, Dawlish (22/06/2006 at 12:35)
Does not the law apply to everthing and everyone?
Tony, United Kingdom (22/06/2006 at 13:06)
mark, MANCHESTER (22/06/2006 at 13:20)
Eric, Bath (22/06/2006 at 17:41)
Those who we fund to uphold the law are found to have falsely accused legitimate law abiding 'organisations' of encouraging law breaking..........and then these same organisations use lawful methods (the ASA) to show that those who are supposed to uphold the law are misleading the public.
Poetic Justice at it's best! Well done to all concerned in raising these issues.
Sarah, Preston (22/06/2006 at 18:56)
Dave, Bolton (22/06/2006 at 21:01)
jester, warrington (22/06/2006 at 21:20)
Terry Hudson, Kent (22/06/2006 at 22:16)
Bruce, Edinburgh (22/06/2006 at 23:09)
Ian, London (23/06/2006 at 08:29)