FAST cars and flashy jewellery aren't enough for millionaire Scott Alexander - he's buying a whole town and naming it after himself.
Scott, 31, a lifestyle and property tycoon, is set to boost his already booming business interests by turning the Bulgarian coastal town into a holiday hotspot for British tourists.
And he is going to ditch its current name, which is difficult for Brits to pronounce, in favour of his own surname. He will not say what the town is called at the moment for "commercial reasons".
Excesses
Tonight Scott and his latest lavish excesses will be the subject of a TV documentary on how the rich set spend their cash, called Britain's Biggest Spenders.
Scott - who is single and lives in a é1.4m penthouse apartment in Manchester - claims to have bought the town, which is already home to 1,000 residents, from a Bulgarian entrepreneur for é3million. The current name of the town is being kept secret until the deal is complete. But Scott says he will change it to Alexander.
He said: "The town itself is on the coast, and the name is really hard to pronounce. I've decided to call it Alexander, which I suppose is quite cheeky.
Boom
"Bulgaria is definitely an up and coming country. I think there will be a massive property boom over there.
"It has golden beaches, the weather is hot between May and October, the food is fantastic and cheap too.
"I'll be building apartments, hotels, casinos and a lifestyle centre. There will be a regeneration programme for the town itself. We will be regenerating housing and building a hospital."
London-born Scott began building up his offshore company, Ultimate Lifestyle Group Incorporated, after studying for a law degree.
The firm, which employs 60 staff, offers personal training and arranges cosmetic surgery, property and cars for celebrities. Past clients of the company include Tom Cruise, who martial arts fan Scott says he helped train for his role in Mission Impossible 3.
"I've built up my business through making contacts and working hard," he said.
Not vain
"I once bought 100 apartments in one day."
Among his investments were eight apartments in Rosetti Place in Quay Street and 20 more at the Hacienda.
He admits that he has spent é55,000 on his teeth, but denies reports that he spends é300,000 a year on clothes and that he is the vainest man in Britain.
"The fact is, it is all part of my business. If I look sub-standard, the people I help will not be impressed."
IS it 'cheeky' to rename a town after yourself? Have your say.
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It's a little conceited to say the least. Although looking at his photo, would he not have been better suited to Canal Street ? A Google search throws up nada about his Company or himself,strange for one who courts such publicity ? Not to be confused with American actor /songmiester Scott Alexander
You know when you've been tango'ed!
No wonder he is single! They guy looks like a right t*sser! And is probably the vainest man in Britain! you do not pose for a picture for your local paper with no shirt on!
Has Scott lost the ability to express emotion?
Or it that a load of Botox?
He looks very orange doesn't he, with an apparent need to show off his chest at every opportunity (there was also a photo of him in todays Metro with his shirt undone). And why the incredibly miserable face? Cheer up mate - you won't look like the Tango man forever!
Fair play to the lad, but to say he is isnt vein is a little bit of an understatement. A town named after himself and a photo like that with his shirt off. Like I said though, fair play to the fella! Ha...
I think that Scott has purchased only the earth of this village because is impossible to buy whole city in Bulgaria.Please check out the information once again.
Bulgaria becoming new colonie of England?
maybe soon...
Despite all his wealth, this guy looks, acts and probably speaks like a chav. Perhaps the town should be called Chavtown ...
Im the same age as this guy and I must look at least 15 years younger than him. I spend about ??30 a month on toiletries.
My dear Atherton was called Byswickyvilshki until Michael Atherton bought it and named it after himself.
He looks like he's been tangoed. With all that money can't he buy a decent fake tan?
He may have lots of cash but he looks horrendous. Insecure.
Hardly original is it. Didnt a slightly more famous alexander name a town after himself also?
It's a good job I read the previous comments, I nearly rushed out to buy a new monitor, thought the colour balance on mine had gone haywire. As for Scott Alexander and his Ultimate Lifestyle Group Incorporated, there appears to be no references whatsoever on the whole www. Highly unusual for a company of this size and diversity.
That satsuma of a head looks like its been stuck on someone elses body!!
IS it 'cheeky' to rename a town after yourself?
I tried a different approach than old orange face and changed my name by deed poll. It works out alot cheaper.
A PR adviser - who to? Ron Atkinson and David Dickinson??!!
What a silly little man!
I doubt Scott Alexander (Probably a psuedonym)is going to feel the slightest bit offended or upset by the churlish comments made by the 'envious financially challenged' people on this site. After all, he's laughing all the way to the bank, fake tan or not. He's capable of drawing attention to himself which in turn reaps it's own rewards. Money talks people - s*** walks!
Nevermind is this the vainest man in Britain I think he is the most orange man in Britain! He's really giving noel edmunds a run for his money with his tangerine glow
Oh dear - looks like Madame Tussauds is missing one of their exhibits !
To name a town after yourself because British in Bulgaria can't pronounce a Bulgarian name goes beyond vainity....disgusting.
Vanity, thy name is Scott Alexander. That's the only reason you look like such a prize pillock.
'Scott... Single...and such a pretty boy..
Im from bulgaria bat liv i norway.
I like this men,
and im eksaiting for ,wat ni goina duing.I like his aidea.