CONSERVATIVE leader David Cameron today hit out at Labour for branding him "Dave the Chameleon".

Labour used a party election broadcast last week to unveil its cartoon chameleon riding a bicycle and changing colour to reflect the way they accuse Cameron of changing his message to suit his audience.

The Tory leader today said Labour's decision to "go negative" with a personal jibe at him was a sign that it had nothing to offer voters in the English local elections on May 4.

He said it was "desperately sad" for British politics that Labour had chosen to attack him rather than promote its own policies.

Speaking on Sky News' Sunday Live, Mr Cameron revealed that his two-year-old daughter Nancy now refers to the chameleon as the "nice frog on the telly".

'Sad'

He said: "One one level, it's amusing. On another, though, it is desperately sad that we have got a Government that after eight years in office has got nothing to say in the local elections, has got nothing positive to say about its own policies and is wasting huge amounts of money on commercials like this.

"I just think it is desperately sad for British politics, when we want to engage people and we want to be positive.

"If you look at our party election broadcast, it was all about what Conservative councils are doing to help with the environment, with the clear message that if you vote blue, you go green because Conservative councils recycle more, have cleaner streets and deal with the issues people care about."

He added: "When parties go this negative, it means they have lost the argument, they have lost steam and they have lost the effort to run the country."