The Volkswagen TV channel is broadcast to all 230 of the brand's dealerships nationwide to promote new vehicles, after-sales services, driver safety information and special offers.
The system is based around multimedia messaging software provided by Saturn, which allows information to be broadcast across a network and updated in real time.
All content can be managed centrally, and individual branches are able to customise part of the screen for announcements and local deals.
VW's Jonathan Lewis said: "It gives us another way of communicating with customers. We've had some very positive feedback."
Volkswagen held a six-month trial at seven dealerships last year, which led to a four-fold increase in sales of in-car mp3 and GPS navigation systems. Each dealership had at least one 42-inch LCD screen displaying the latest videos and news about current events and offers.
Volkswagen began rolling out the national network in December, and now all 230 retailers are on-line.
VW's UK project manager Deborah Elsom said: "Over the course of the next 12 months we expect to increase the number of screens, develop the multimedia content and add new forms of content delivery, as the retailers begin to realise the potential of this communications channel."
Parent company Volkswagen Germany is monitoring the success of the channel with a view to rolling it out there and possibly elsewhere. Saturn Communications was established in 1998, and its technology has already been exported to more than 20 countries. It now has a £4m turnover and employs around 25 staff.
Tweet
