FOOTBALL fans may soon be able to order their half-time orders for pie and tea free by mobile phone ... thanks to a trio of schoolgirls.
Children from a Manchester school have drawn up plans for a mobile phone system allowing supporters to pre-order food and drinks during matches and the idea is now being scrutinised by managers at Man City.
Bosses at the Premiership club are currently looking at how they can use the latest technology. They now say they are 'seriously considering' plans suggested by the 14 and 15-year-old pupils which would enable supporters to beat the half time rush using their phone's Bluetooth function. The system could also be used to download information about club fixtures, individual player and half-time stats, and also enter fans into prize draws.
Ideas
Kornelia Bala, Rachel Hendricks and Sara Pham, all pupils at Cedar Mount High school in Gorton, were among the pupils from across Manchester challenged to come up with new business ideas for the Eastlands team. Although the scheme was only meant to be educational, their solution was so compelling that Eastland officials say they may end up adopting them.
Pete Bradshaw, the club's head of engagement, said: "We asked students what we could do to enhance the match day experience for fans and visitors. The girls came up with something that is actually something we are looking at anyway. They took a very contemporary issue and looked at the available technology. They have come up with some ideas that are worth some serious consideration.
'Concerts'
"We have already been looking at things that could be done using mobile phones for match days and concerts. These pilots have worked on a very small scale last year but have worked very well. They will hopefully see some of their ideas turn into real actions that will be piloted later in the year. The phone side is possible but the girls had suggested that orders could be delivered to the seats. Obviously there will be a problem if 50,000 people order all at once but there is definitely a potential for some form of pre-ordering."
Prize
The girls, who received football shirts and iPods as part of their prize, made a business-style pitch presentation to club officials to explain their plan. They have now been invited to sit-in on high level meetings to make suggestions about the new digital innovations could work. When the 48,000-seater City of Manchester Stadium opened, the club pioneered the use of electronic swipecards to let fans through turnstiles. In 2006, the club tried out chipped mobile phones which can be charged with credit and then swiped to pay for food, drink and other items. T
he phones, which had been supplied by electronics giant Philips, were road-tested by a small number of season-ticket holders. And last year the club trialled a web-based T-shirt printing service, where fans in the stands can order custom-made strips using their mobile phone.
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Pies for fans via mobile
November 27, 2008

Showing comments 1 to 11 and replies | View All
Paul Brighouse, New East Manchester (27/11/2008 at 10:38)
The competition the 'Mentorprize '08' was part of the Enterprise Week challenges set last week aimed at young people amongst others. The competition was between 3 schools - all submitting 6 teams of 3 pupils - who then received support from 'mentors' from the east Manchester business community.
I'd like to say 'well done' to all the 3 schools that took part - Cedar Mount, St Peter's & Wright Robinson. The hard work & behaviour of all the pupils was a credit to all the schools. In this day & age, when young people are often all classed as 'scallies or chavs', Manchester should be proud that we are producing the entrepreneurs of tomorrow.
Maybe one day Kornelia, Sarah & Rachel will be as successfull as Bill Gates!
Well done again girls!
Paul Brighouse, Enterprise Facilitator, New East Manchester
Monaghan1 (27/11/2008 at 13:41)
Paul Brighouse, New East Manchester (27/11/2008 at 14:28)
This was a competition that was developed to encourage young people to be enterprising & inventive. Other suggestions by some of the teams involved included: playing exhibition matches by the youth teams on the nearby sportscity site; using the canal to transport people to the match (floating food venues!) and staging pop concerts outside the ground by unsigned Manchester bands.
The Manchester Evening News has decided to concentrate on pies instead of enterprise for this story - there was much more to it than that!
Once again the young people of Manchester that took part in this should be congratulated!
Paul Brighouse, Enterprise Facilitator, New East Manchester
Alfred J Beancounter, Charge Free-Zone, A-u-L Lancashire (27/11/2008 at 14:45)
Perhaps they could parachute them in?
Pie in Sky!
PW, Manchester (27/11/2008 at 14:52)
What's wrong with a pasta salad sprinkled with cottage cheese?
Monaghan1 (27/11/2008 at 15:26)
Paul Brighouse, New East Manchester (27/11/2008 at 15:40)
By all accounts MCFC are looking at this in conjunction with Manchester Council as part of wider plans for Manchester. This could well involve other venues. After all, many music venues now let you purchase tickets by text/bluetooth etc.
MCFC are hopefully going to let the 3 winners meet up with the guy who is working on this. The idea is good - but like all things, the devil is in the detail - but the probably thought that when they started work on the Manchester Ship Canal!
I'm sure the club will be willing to listen to ideas about pies or pasta being parachuted into the stadium if any readers can work out the details!
Paul Brighouse, Enterprise Facilitator, New East Manchester
Monaghan1 (27/11/2008 at 16:05)
I would however suggest that tonight you when you get home, you put your thinking cap on for some new metaphor's (I'm sure google could be of assistnace also), because you seem to refer back to the Manchester Ship Canal far to often when trying to defend yourself...
Paul Brighouse, New East Manchester (27/11/2008 at 17:02)
Yes you're right, but as a Salford born lad, who used to live very close to the Ship Canal, what do you expect! It's still one of the marvels of modern engineering!
Paul
SamV, Manchester (28/11/2008 at 14:25)
I doubt the system will use Bluetooth to order the pies, automated SMS systems are a lot easier to set up and manage and require no additional hardware being installed in the stadium.
The other benefit of SMS systems is that a premium SMS charge means that the pies can be partially or wholly paid for in advance reducing the risk of fraudulant orders
SamV, Manchester (28/11/2008 at 14:31)