HAPPY hours in pubs and clubs could be banned in an attempt to promote responsible drinking.

The government is expected to publish the results of an independent review into the link between price promotion and alcohol abuse in the next few weeks.

It will then begin consultation about new legislation to regulate the industry, which could include banning happy hours.

A Department of Health spokesman said: "The government has made it clear that alcohol must be sold and marketed responsibly and that new legislation will be introduced if existing voluntary standards are not being met." Drinks promotions and happy hours are regulated by individual pub companies.

A new report by Alcohol Concern showed current industry self-regulation was ineffective and cut-price drinks deals were commonplace.

The British Beer and Pub Association welcomed the government review but warned new legislation should cover all alcohol retailers.

Spokesman Mark Hastings said: "We would expect such regulations to be directed not only towards pubs but supermarkets and corner shops too. It should not be one rule for pubs and one rule for everyone else."