A PIONEERING organisation which was established to help businesses `reduce, reuse and recycle' is celebrating its 10th birthday.

East Manchester Environment and Resources Group (EMERGE) was among the first companies established in this city to promote waste recycling.

EMERGE has grown to provide recycling services to more than 750 businesses in all parts of Greater Manchester.

EMERGE's vision is to create `a world in which everyone can have his or her resource needs met within a system that is environmentally sustainable, socially inclusive and economically responsible'.

MD Lucy Danger said: "EMERGE is a real testament to the people who live in Manchester - we started as a band of volunteers and have built a genuine community business through hard work, passion and determination."