STUDENTS will be doing their coursework by watching MTV with the launch of the first degree in music videos.

The course is being developed by Bolton University and Manchester's School of Sound Recording and will start in September.

The BSc in Music Video Production aims to give students an insight into the making of professional music videos - a format that shot to popularity with the launch of American cable music channel MTV in 1981.

Course coordinator Hase Johnston-Lynch said: "We chose the format of the music video for a number of reasons. It is a format everyone understands and is usually only three to four minutes long so this makes the production `bite sized' and manageable.

"But the techniques employed in making music videos are the same for making television and film."

The three-year course aims to be 'hands on' with students involved in everything from initial concept to selling the finished product.

They will use cameras, lighting and sound, studio production and editing techniques, as well as post production processes and marketing.

The degree is the latest joint venture between Bolton University and the School of Sound Recording, on Downing Street, Manchester.

Collaboration

Ian Hu, principal of the School of Sound Recording said: "The collaboration works extremely well.

"We also have the close support of a large number of industry partners, who are world leaders in their field. All of this gives our students a definite advantage in the job market."

An open evening for the course will be held at the School of Sound Recording on Thursday, May 22.

The new degree is the latest boost to plans to make the region a national capital for sound and visual media as the BBC prepares to move five deparments to Salford.

The mediacity:uk development is expected to attract many other media companies and create up to 15,500 jobs.

Developers Peel Holdings claim the 200 acre site would contribute £1.5bn a year to the region's economy.

They say it will `stimulate and attract a huge range of activity from advertising to design, video games to music and new media not yet invented'.

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