Sponsors drop Kyle Show

September 29, 2007

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Jeremy Kyle: Shows suffers another blow

THE Jeremy Kyle Show has suffered another blow after a government-funded agency axed its sponsorship.

Learndirect, an education body funded by the taxpayer, had a £500,000-a-year deal to sponsor the ITV1 daytime talk show, which is filmed in Manchester.

But the government says the sponsorship deal has been cancelled following recent controversy surrounding the programme. Earlier this week Manchester District Judge Alan Berg described the programme as a `form of human bear-baiting' as he sentenced a 45-year-old man who had head-butted his love rival in front of the studio audience.

And the M.E.N. revealed that officials at Manchester magistrates' court banned the Jeremy Kyle show from being broadcast on TV screens outside the courtrooms in response to the judge's comments.

Following the row, Tory MP David Davies wrote to John Denham, the Secretary of State for Innovation, Universities and Skills, to protest about public money being spent on sponsoring the show.

Learndirect initially defended the deal, saying more than half of its target group watches the show.

The sponsorship deal was arranged by the Government's Central Office of Information (COI).

An ITV spokesman said: "The COI are an important advertiser with ITV and we work with them on a number of programmes."

What do you think? Have your say.

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Pandora (29/09/2007 at 12:39)

It beats me why people would want to go on these shows in the first place.

GARFIELD (29/09/2007 at 13:14)

for 15mins of fame of course just like big bro, x factor etc... where are they all now?. mmmm i can feel a show coming on channel 4 coming on. i knew of a woman who went on this programme for DNA testing of her child. shes on benefits and the csa would have done the same thing free anyway so there was only one other reason to go on supposed fame. I did not actually know her but you could often and still can see her trying to act famous whilst picking up her child at school dressed in her pjs looking like she had done a day of hard work sat in front of the tv!!!!

Pamela Steele (29/09/2007 at 13:19)

And about time. Kyle is the most obnoxious man on television. Playing god all the time with obviously poor people. I remember once after a 16 year old boy was leaving the set Kyle shouted "I·ve got my eye on you". The boy was shaking in his boots! One of the most opinionated, pompous and bigoted man on television.

Isabel Keyes (29/09/2007 at 21:32)

This programme must be the worst thing on TV nowadays. The sooner it's off the air the better.

carol godfrey, west sussex (29/09/2007 at 21:47)

what about the good things he does for people the number of people Graham and the team have helped the kids that have gone to boot camp. the victims of serious crime he has had on the show. and what about the highlighting of poverty for people on benefits. if you dont like the show you can turn over so leave Jeremy alone to continue with his good hard work

cc (30/09/2007 at 12:44)

"what about the good things he does for people the number of people Graham and the team have helped the kids that have gone to boot camp. the victims of serious crime he has had on the show. and what about the highlighting of poverty for people on benefits. if you dont like the show you can turn over so leave Jeremy alone to continue with his good hard work"

So much for Learn direct working!

The Right to Reply (01/10/2007 at 11:22)

Get rid of this pond life TV and get those that can work, BACK TO WORK, instead of watching this total garbage.

Count Bobelesque (01/10/2007 at 13:42)

I'll just run that by you again .....

Learndirect, an education body funded by the taxpayer, had a £500,000-a-year deal to sponsor the ITV1 show

Why is a taxpayer funded organisation involved in spending my money on sppnsorship of anything?

Jimc (01/10/2007 at 15:08)

I HAVE DEALT WITH A NUMBER OF COMPANIES WHO WERE LEARN DIRECT FRANCHISES, WHOM USED THIER OWN MONEY TO SET UP LEARN DIRECT CENTRES, THE GOVERMANT AND GOVERMENT LEARN DIRECT BODY WITHDREW A LOT OF FUNDING FROM THESE INDEPENDENT FRANCHISES, AND IN DEED LENGTHENED PAYMENT TERM TIMES FROM 30 DAYS TO 90 DAYS AND IN SOME CASES A 6 MONTH PERIOD LAPSED BEFORE THE GOVERMENT PAYED WHAT WAS OWED. THE MAJORITY OF THESE COMPANIES WENT TO THE WALL OR WERE DOWN SIZED CAUSING REDUNDANCY. THE GOVERMENT DID NOT GIVE THE BUSINESS OWNERS A CHOICE, IT WAS SIMPLY THIS IS HOW IT IS LIKE IT OR LUMP IT. THEN YOU SEE THIS A TOTAL WASTE OF TAX PAYERS MONEY TO SPONSOR THIS KIND OF CLAPTRAP, TO PAY THE WAGES OF THIS HORRIBLE ARROGANT MAN, AND THE OTHER PEOPLE BEHIND THE SCENES, I WONDER WHAT KYLES ANNUAL SALARY IS ???. ANOTHER EMBARRASMENT FOR THE GOVERMENT.

toyace, Canada (01/10/2007 at 21:10)

Jimc,...
Maybe your taxes could be better used in say, the field of education.

Please note, the correct spelling......GOVERNMENT.

Jimc (02/10/2007 at 11:21)

Toyace, maybe your time could actually be spent saying something constructive.... About the issue in hand !!!!

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