TRANSPORT chiefs have been accused of misleading motorists in a congestion charge leaflet sent to 2.5 million homes in Greater Manchester.
The leaflet - promoting the case for road pricing - includes four case studies to show how the scheme will affect real people who travel in the region. But the M.E.N. has learned that the four 'local people' were made up by transport officials and the pictures are of models who live in the U. S.
The leaflets feature `Terry', said to be a self-employed van driver from Rochdale. He is, in reality, a 22-year-old American model named Erich Dalke from Seattle, more than 4,600 miles from the congestion charge zone. Another example cites a woman named `Ann', described as a solicitor from Ashton under Lyne - but who is in fact a U.S. model called Kiki.
Their images, along with a mum-of-two named `Rachel' from Trafford and jobless `Neil' from Beswick, are all believed to have been bought from a U.S. internet modelling library.
PR chiefs admit no-one living or working in Greater Manchester was interviewed to produce the leaflet and the case studies were made up.
The GMPTA website - which originally claimed the four examples were based on `real people' - has been changed to say they are `fictional case studies based on accurate travel plans under current proposals'.
When we approached Spinoza Kennedy Vesey, the public relations firm which represents the GMPTA, it admitted the pictures were of models but claimed the case studies were real, and the identities of the local people involved had been changed to `protect privacy'.
Later the firm admitted the examples given were not genuine people at all, and no-one had been interviewed or surveyed to compile the leaflet.
The congestion charging leaflet, produced by Greater Manchester Passenger Transport Authority (GMPTA), was delivered to homes across the region and was also given out with copies of the M.E.N..
Opponents of the congestion charge said the use of imaginary case studies confirmed their view that transport chiefs were misleading motorists.
Shame
Sean Corker, for Manchester against Road Tolls, said: "Considering the way the Association of Greater Manchester Authorities and GMPTE have handled this whole process, nothing surprises me."
Mark Hunter, Lib Dem MP for Cheadle, said: "I really don't know whether to laugh or cry. All along the GMPTE have been less than straightforward in the way information is presented. There are enough people who are going to be adversely affected if this goes through, so it's a great shame they've not taken the opportunity to speak to some real people."
Transport officials said the leaflet was intended to give an idea of the charges people may face. Roger Jones, chairman of the GMPTA, said it had been put together `very quickly' to make sure everyone had a chance to learn the facts about a congestion charge.
"With more time, maybe it would have been better to interview proper families, but I don't mind if they are actors and actresses as long as the information is correct.
"I was one of the first to say a leaflet should go out to every house in Greater Manchester and I am really proud of what we have done."
A spokeswoman for the Transport Innovation Fund bid said: "The case studies are examples of what will be real experiences for people if the £3bn of transport improvements and the congestion charge are introduced.
"The studies have been worked out based on real journeys taken by real people; taking children to school, going to football matches or shopping, visiting hospitals, working in peak times and delivering goods around Greater Manchester. We have used pictures of models to illustrate these case studies, as is common practise in all forms of media."
Asked why no real people were interviewed for the case studies, she said: "It is impossible to interview anybody about the situation in 2012. Nobody is paying it at the moment and it is impossible to interview anybody about that."
The use of U.S. models was spotted by Internet blogger Thomas McEldowney, 32, a part-time photographer. He realised information on one of the website images revealed its true origins to be an American photo website.
The M.E.N. is staging a televised debate on the congestion charge. To take part, send your name, address and phone number to Congestion Charge Debate, Newsdesk, Manchester Evening News, Number 1 Scott Place, Manchester M3 3RN. Or you can email
newsdesk@men-news.co.uk
What do you think of the c-charge leaflets? Have your say.
Click here to read M.E.N. picture editor John Jeffay's take on the subject via his blog.
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Showing comments 1 to 25 and replies | View All
Bobby (09/07/2007 at 08:37)
mark h buckley (09/07/2007 at 08:42)
if i lied at work i would expect to be sacked - therefore this lot should face the same consequences.
Katie., Manchester (09/07/2007 at 08:42)
Forward with Frank (09/07/2007 at 08:56)
Wow, how to feel proud in your job. 'Let's send a leaflet out'. That day I walked round with my head held high and my puffed chest out and proud.
As I arrived home my eyes welled with tears as I proudly announced to my wife that I was one of the first to suggest sendimg a leaflet.
grumpyoldb, MC (09/07/2007 at 09:04)
lindoman, Atherton (09/07/2007 at 09:19)
Technobabble, Manchester (09/07/2007 at 09:21)
The fact that they are mostly American is disappointing though. Couldn't they find any local actors to do the job, and thereby support the local economy? Maybe it because they couldn't find anyone over here who supported their position enough to be involved in such a peice of blatant propoganda (paid for out of our taxes, of course).
Laura Norder, Didsbury (09/07/2007 at 09:34)
PR and marketing companies are paid to produce campaigns aimed at selling products/services/ideas to Joe Public; and newspapers - because of pressure for journos to 'fill some white space' - trot out the mantra.
The C-charge, I'm happy to say, is coming to Manchester - deal with it. If you can't, maybe you should go somewhere else, where your constant whingeing and whining can't be heard. What bit of: 'Manchester is gridlocked,' don't you understand?
Simon B, www.manchestertolltax.com (09/07/2007 at 09:35)
No local person would want their face on the website of the leaflets.
The case studies are unreal anyway, the case of Terry the courier was daft, the real Terry would be furious over having his prime time deliverys times in Morning taxed with the congestion charge.
Dave W (09/07/2007 at 09:47)
Bobby (09/07/2007 at 09:49)
Mike S, Manchester (09/07/2007 at 09:59)
However, "Terry" clearly has a preppie all-American look and looks like he wouldn't have the first clue about how to drive a "stick--shift." Should have been obvious.
Rob (MART), Denton (09/07/2007 at 11:16)
I am a mature student with two children, just entering my third year at college. When I finish my course I will be looking for work away from Greater Manchester so as to avoid the congestion charge and the inevitable rise in the cost of living brought about by service providers passing on the cost of congestion charges to their customers. In fact, it will be difficult to get a job in Manchester as by this time a mass exodus of businesses from Manchester will have started as they and the workforce move to avoid the charger and raised prices.
Any delivery drivers, solicitors job-seekers or families out there care to put forward their real case studies?
www.manchestertolltax.com
Tubby Scruff (09/07/2007 at 11:18)
At the end of the day, minds have been made up, decisions have been taken and sod you all.
I told you, Karney and pals would be stewing in his bunker devising a cunning plan to make us pay for the proposed Manchester City Centre end of free parking.
Katie., Manchester (09/07/2007 at 11:43)
PW, Manchester (09/07/2007 at 11:56)
The pictures in the leaflet did make me want to bring back my breakfast. The smell of BS was so strong!
Simon B, www.manchestertolltax.com (09/07/2007 at 12:01)
My own Dad this one.
"I am 54 year old Maintenance engineer for a company on Trafford Park.
The GMPTE website says I will pay up to 3 pounds a day, that would be 720 pounds per year, I would not want to, but I could afford it, how ever the factory workers on the floor earn a lot less than me, and a lot of them live in Irlam and Cadishead, they could not afford this charge.
The charge would create recruitment problems here.
We can not change our hours as we are a supply and demand factory, our customers set our production hours.
We start at 8am sharp, and finish at 5pm.
Flexi time is not an option here.
The company has looked at moving to the continent very recently, which would mean the loss of all jobs here at Trafford Park."
This is a large multinational company, their products are used by several major international manufactures, you see their products every were you go.
www.manchestertolltax.com
Joey, Ashton under Lyne, (09/07/2007 at 12:15)
The people opposed to the scheme should be funded to the same extent as those who are for it.
Simon B, www.manchestertolltax.com (09/07/2007 at 12:21)
GMPTE PR Firm Spinoza Kennedy Vesey
"Later the firm admitted the examples given were not genuine people at all, and no-one had been interviewed or surveyed to compile the leaflet"
So a large part of the leaflet is a lie, pure and simple and lie at tax payers cost to the tax payer.
How much else is a lie, I noticed it makes no mention of 2 of the 3 billion pound fund is a repayable load back to the "Loan Sharks", oops sorry, the "Goverment"
I Suggest that Roger Jones resigns over this farce.
www.Manchestertolltax.com
Simon B, www.manchestertolltax.com (09/07/2007 at 12:27)
I dont want to add up how much I have spent of my own cash on this.
It would upset me.
And I know other MART members have spent even more of their own cash, Sean Corker must have spent a small fortune by now.
www.manchestertolltax.com
Oller, Manchester (09/07/2007 at 12:29)
I'm not 100% convinced by the C-charge myself yet but I'm not convinced by your suggestions either.
Get rid of bus lanes? and mix 40 foot buses in with the rest of the traffic - I suppose we might as well be all late for work. Stop HGVs at certain times? so slowing down delivery of products, supplies and building materials etc. is gonna help the economy how? Make Deansgate a 2 lane street? So you'll have 4 lanes of traffic right up to the edge of the pavement creating more traffic and more pollution in the city centre - not great for shoppers, workers and visitors, and not great for the image of our city.
Looking at short term solutions so we can carry on using our cars is not the answer, let's face it, sooner or later we're going to have to change our habits.
Simon B, www.manchestertolltax.com (09/07/2007 at 12:38)
going north only small amounts of traffic is being allowed through before they go back to red, way way to short, it was like Green light, three cars get to go, red light, stop.
ace, manchester (09/07/2007 at 12:42)
Hicks family, Middleton (09/07/2007 at 12:55)
cyberwraith, Atherton (09/07/2007 at 13:00)