This sort of thing shouldnt be left up to the stores the government "food standard agency" Should oversee the ingredients of our food or why do we have a agency??.Ive known about aspartamane for years,why has it taken sainsburys so long to take these chemicals out of their own brand foods/drinks.Its time that we started complaining about the state of our foods in britain ."We eat rubbish in britain" and our so called food standard agency dosnt always do what it should do .protect us.

I believe that these changes to the Sainsbury's drinks range will be a costly move for Sainsbury's in the sense of re-developing there recopies and even more so as the new 'natural' ingredients will be even more costly, hence the original use of additives and sweeteners such as aspartame.

A supermarket such as Sainsbury¿s targets a high spending consumer, and therefore can allow to raise its prices on its products as they believe the buyer will spend extra for high quality goods, However, this is not the case with all supermarkets for instance if Asda were to make the same changes, it may not have a positive effect on its business, as consumers are less likely to be reluctant on parting with the extra money.

This is maybe the main reason as to why its not seen as an issue to the food standard agency, as it would be too much of an ask for all supermarkets to comply as it would simply prevent them from being able to satisfy their clientele.

Can anyone tell me what an artificial colour is pleeas?

I think I may have seen one once but my partner said as I have seen it - it must be real.

If Sainsbury are removing E numbers for the benefit of children why are they replacing Aspartame (E951) with another ARTIFICIAL sweetener, Sucralose, E955?