AN edible billboard made from 390 kilos of pure chocolate was unveiled today.
Thorntons is inviting passers-by to tuck into the 14.5ft by 9.5ft sign in London's Covent Garden.
The Easter creation is a world first, according to the chocolate firm.
Its edible billboard is made of 128 panels of chocolate, each weighing two kilos.
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Ten hand-crafted chocolate bunnies and 72 giant chocolate Easter eggs decorate the billboard.
The entire creation was made by hand by Thorntons master chocolatier Barry Colenso, who said: "We wanted to produce something spectacular to celebrate Easter this year, by providing an interactive chocolate experience for people to share in."
It took around 221 hours to make the chocolate panels, eggs, bunnies and lettering.
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Showing comments 1 to 5 and replies | View All
Terry (03/04/2007 at 15:19)
J Sheldon (03/04/2007 at 15:38)
Blue Lantern, Manchester (03/04/2007 at 15:45)
Great idea though - can you save me a bit
LookingForLogic, Stockport (04/04/2007 at 01:23)
Don't forget the marketing rats who feed off everyone who responds to their 'free' box of chocs for every marketing survey completed & left, (complete with peoples doorsteps.
LookingForLogic, Stockport (04/04/2007 at 01:24)