A BOLTON based cut-price cosmetics company has gone online.

The site, www.dailyneeds.co.uk, specialises in branded cosmetics at discounts of up to 80 per cent on high street prices.

It is the UK's first genuine branded premier cut-price cosmetic site and has been created by Cheshire brothers, Soni and Nicki Kumar. The pair, who live in Wilmslow, have been in business for 15 years. They branched out into the cosmetics business in 1995 and sell luxury products such as Lancome, Clarins, Estee Lauder, Clinique, Revlon .

They have premises in Bolton's Arndale Centre, but are both confident that the transition to the web will hit a wider audience, currently unaware of the price gap. The brothers make an analogy with the huge price differences in car prices in the UK and the Continent.

Soni Kumar says: ''Customers in this country are continually paying over the odds for manufactured goods, including cosmetics. Like the car importer, we are offering the consumer a better deal.''

The brothers are receiving more than 1,500 orders a week.