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Graham’s hungry for new markets

Kevin Feddy

GRAHAM March has never lost his rugby club sense of humour. He gave up playing on the wing for Yeovil years ago, but the 54-year-old boss of Holland's Pies retains a laddish sense of fun.

The name plate on his office at Baxenden, Accrington, says The Boss; when emails arrive, his computer blares out the sound of a golf crowd cheering and Graham takes a devilish delight in the use of acronyms.

After he was forced to leave his local Round Table at the age of 40, Graham and some friends formed a new social group in his hometown of Northwich, which they call the Fellowship After Round Table. You can work that one out.

The group meets every second Tuesday for activities such as bowling, dragon boat racing, theatre and restaurant visits, yoga, go-karting and croquet.

Touring

Recently, Graham and a handful of his pals set up the Topless International Touring Society. You can work that one out, too.

"We all have soft top sports cars and go touring. So far, we've been round Wales," says Graham. His other passion is golf - he has a handicap of 15 and enjoys regular trips to courses around the UK.

The son of a fitter at Westland Helicopters, Somerset-born Graham dresses for work in line with the business casual code he introduced.

"We wear shirts and trousers, but not chinos - they look scruffy," he says.

Before he joined Holland's Pies as sales and marketing director in 1983, he worked at St Ivel.

He has been managing director since 1990, during which time turnover has grown from é20m to é28m a year. The firm employs 550.

Hollandés Pies celebrated its 150th anniversary last year and is now moving into new markets.