BRAZEN PR has teamed up with Britain's `rudest' red-top newspaper.

The Manchester consultancy renowned for having a logo that looks like a pair of breasts has been appointed by the Sunday Sport newspaper, also based in the city. Brazen's brief is to raise the profile of both the paper itself and its editor Paul Carter.

The Sunday Sport is currently reviewing its style, content and direction to tackle industry-wide declines in circulation. Mr Carter said: "It's an important stage in the title's history and we believe that bringing in first class PR support will help us move forward."

Brazen's Leah Watson said: "What more could a PR agency want than to work for a national newspaper? Perceptions of the Sunday Sport are perhaps dated and out of touch, however we hope to prove it's actually a fun, sexy brand."

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