The consultancy beat some of the biggest names in advertising - including Saatchi & Saatchi, Y&R and Weiden & Kennedy - to win the prize for campaign of the year at the Chartered Institute of Marketing Travel Industry Awards.
The Manchester creative shop's highly-successful "Relax as Hard as you Like" work for Neilson Holidays pipped Saatchi's Club 18-30 work, while Rainey Kelly's Virgin Airlines campaign and Weiden & Kennedy's Visit Wales work failed to make the nominations.
Keith Francis, marketing director at Brighton-based Neilson, said: "It's great to see our advertising measured against the really big spenders in our industry and came out on top.
"Pravda have done a great job for us since they were appointed last year, and it's gratifying to see commercially successful work picking up creative plaudits, too." The judges' views were summarised by Sheila Broughton, of event organiser Octopus Communications, who said: "There were lots of good individual pieces of work this year, but when you saw all the Neilson work together as a campaign, you really saw how strong it was."
Pravda, which has offices in Dale Street, Manchester, was formed by a group of ex-London advertising agency staff who believed there were "untapped opportunities" in the north.
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