TWO high-flying new directors will help Granada to dispel the view that it has abandoned its commitment to Manchester and the regions.
The appointment of non-executives Anil Ruia and Sir David Trippier comes as Granada is fighting back against a damning essay about the media company by Jude Kelly, a commissioner with the Independent Television Commission.
Both new directors - accomplished regional businessmen in their own right - say that Kelly's essay, in an ITC publication setting the scene for the future of broadcasting, was unfounded. Extracts from the essay were reported in the Media Pages last month.
The appointments form part of the ITC's recently agreed charter for the nations and regions which aims to strengthen regional accountability and secure a sustainable future for ITV regional programming.
Underwriting Granada's commitment, the programme maker is to establishing regional advisory groups for the north west licence to be chaired Sir David.
Anil Ruia will take special responsibility for diversity. Each of the regional advisory groups will comprise 12 members from various interests, cultures and activities.
Overall, the views of each regional advisory group will assist the development of regional services, provide feedback from viewers and inform the company's annual review of performance.
Advisory groups
The advisory group will pay particular attention to the company's regional programming including news and sport, social action, religious and community programmes and regional initiatives including community affairs and services.
Sir David, former Tory MP for Rossendale and Darwen, said: "This is not a cosmetic exercise. Having taken the trouble to appoint non-executive directors and establish advisory groups, I think the Granada board will listen to what they have to say."
Commenting on Jude Kelly's essay, he said: "It was unfounded, spurious and - for all kinds of reasons, because a lot of people are working so hard here at Granada - it was debilitating."
Mr Ruia, a JP, said: "I would hope that my job is to bring an independent business voice.
"Granada has a history of diversity. It is not just spoken about, it is actioned. Granada is not just a broadcaster. Broadcasting is the end product, but the company also plays an important role in the community through its many partnerships."
On screen, Mr Ruia says he feels television already represents the diverse cultures and communities in the north west.But he added: "I think we have to take their views on board.
"We want quality. I would much rather see a range of top quality drama than an awful lot of cheap imports from America. The assurance is coming through on regional programmes."
Born in Bombay, Mr Ruia, OBE, is a director of Wrengate, a privately-owned textile company. He is currently vice president of the Manchester Chamber of Commerce and was a director of Manchester 2002. He is also a board member of the North West Development Agnecy, Vice President of the Manchester Asian Business Forum and a Director of the Manchester Investment and development Agency Service. Tweet