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Compass points Apprentice in right direction

PHD Compass is working with Sir Alan Sugar and his TV `apprentice' Tim Campbell to launch an innovative new health and beauty product.

The Manchester media buying agency will help spread the word about the Integra Face Care System.

After winning `The Apprentice', Tim Campbell was appointed project director for Amstrad's health and beauty division. Among his first high-profile tasks is launching the Integra Face Care System to the health and beauty market.

The product is targeted at ABC1 women aged between 35 and 54 and Brilliant's initial £1m campaign breaks in magazines such as Good Housekeeping, Hello, Prima, Red and Top Sant'.

PHD's MD Steve Blakeman said: "This is the first time Amstrad has ventured into health and beauty. It's an exciting challenge."


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Where it would be possible to by Integra Face Care System?

Have you got any www address?

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In response to Paulas question if you go to www.integra-skincare.com/BOFLELE

She can see more details and order the product there.I hope this is of use.

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