Business is blooming at Manchester's Madhouse Associates, which has been given the job of designing the creative rule book for Interflora's seasonal advertising campaigns.

Madhouse, which has a base in Mount Street, specialises in creative marketing, design and digital solutions.

The agency picked up the prestigious piece of business following a competitive pitch against a number of key rivals and has now been charged with 'driving consistency' across promotional activity during the key Interflora "seasons" of Christmas, Valentine's Day and Mother's Day.

Creative for each event has been designed by Madhouse to demonstrate the beauty of Interflora's floral ranges, together with the emotions felt by recipients upon delivery of the flowers and message.

The company's work builds upon a recent Interflora re-brand, which has seen the company embrace a contemporary and aspirational style, with continued use of the iconic Mercury figure, recognised world-wide.

Staff at Madhouse say they are now keen to aid the continued transformation of the brand  by ensuring that every piece of consumer-facing material carries the same look, feel and message.

Ben Freeborn, head of brand development at Interflora, the "world's largest and most popular flower delivery network", said: "Madhouse Associates showed an understanding of our business and demonstrated a creative format which could be successfully developed to fit each of our key events.

"We are confident that the structured approach and creativity will strive through"

Stuart Hornby, an account director at Madhouse, said: "It's always great to win a pitch for such a famous brand.

"The team are excited by the challenge of creating the brief to support Interflora's busiest periods, that also work across a wide spectrum of media."

The first campaign material created by Madhouse goes live this month.

Established more than a decade ago, Madhouse is owned by co-directors Phil Rogerson and Peter Craven, and employs 35 people.

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