THE "look" of the Commonwealth Games has been unleashed across the city by Access Advertising.
The Old Trafford advertising agency was hired to provide a uniform look across all the venues for the sporting spectacular. The project extends from street signs to taxi stickers and stadium banners, while marking three years in business for the up-and-coming consultancy.
Access was formed three years ago next month, with just three directors, and has grown steadily to a point where it now employs nine people.
Clients include the Commonwealth Games, Manchester city council (including the launch of its internal recruitment agency, Manchester Temps and MCC's Christmas Campaigns for the past two years), GUS, Turtle Wax, Deb (including Swarfega brand), Neville Johnson, MBNA and a number of smaller clients.
Simon Landi - one of four founding directors alongside John Neate, Sarah Parker and Helen Reeks - said: "Manchester seems to be full of success stories recently, not least being the partnership between The Commonwealth Games and Access Advertising.
Success story "We are firmly on the map now. In just three years, a humble beginning has grown into a national success.
"The Commonwealth Games, however, was the starting block for Access and three years later, it's time to step up on to the podium, with our pride and joy in hand.
"Throughout the city and within the stadium can be seen the 'Look of the Games', which Access was commissioned to produce in order to create a unified image across all Games material from stadium facias and media boards to street banners and taxi graphics.
"Seeing the implementation of our design, not only in Manchester and across the region but also throughout the UK, seems a just reward for the enthusiasm and diligence with which Access has approached the Games as a whole.
"Our work with the Games is culminating with the Official Souvenir Brochure for the XVII Commonwealth Games, giving the world an insight into what has gone into turning the dreams of a city into a reality.
"Two final brochures will follow this comprehensive design piece for the opening and closing ceremonies, to be held on July 25 and August 4 this year, giving both Access and the Commonwealth Games a well-deserved sense of mission accomplished."
Simon says Access boasts a feeling of excitement and enthusiasm for the future. "We are a youthful and energetic agency," he adds.
"The workload from other major clients is becoming not only greater in volume, but also more and more prestigious." Tweet