BUTLINS is toasting a 15 per cent increase in year-on-year sales for the February half-term break.

The holiday company said a total investment of £110m since 2003 had helped transform holiday-makers' perceptions of its parks.

Richard Bates, managing director of Butlins, said: “We are committed to an ongoing capital investment programme and our guest feedback directs us to the areas this investment is focused on.

“But investment on its own will not do the job and so we will continue to put time and money into developing our team and supporting them in making our guests’ holidays as memorable as possible.”

Its investment to date has already resulted in two ultra-modern hotels, one with a £2m spa, being built at Bognor Regis.