UPMARKET supermarket chain Booths looks set to be the first retailer to open in Salford Quays' Media CityUK in a move that would see the family firm open its first Greater Manchester store.

Peel Media has submitted a planning application to extend a unit under MediaCityUK's multi-storey car park so that it can become a Booths food store.

The store, which will be one of the largest retail sites in the Booths portfolio, is likely to create more than 180 jobs.

EH Booth & Co, now a chain of 26 stores, was founded by 19-year-old Edwin Henry Booth in Blackpool in 1847, and Edwin Booth, the fifth generation of his family to head the firm, is chairman.

Most of its stores are still in Lancashire, and it trades in Cumbria, Yorkshire and Cheshire, with flagship sites in Keswick and Lytham.

Booths is particularly known for its locally sourced produce and has won awards for its cheese and wine selections. The MediaCity plan is for a 23,000 sq ft food store - taking up more than a quarter of the total retail space at the complex - and the outlet is set to open in 2011.

The agreement with Booths will be finalised once planning permission is granted.

More retail spaces will be spread across MediaCityUK, providing shops, cafés, bars and restaurants.

Phase one of the site will be home to around 5,000 workers when it opens in 2011, including nearly 2,500 BBC employees and 700 students and staff from the University of Salford.

Research has suggested that MediaCityUK, which is backed by a £500m investment by developer Peel Media, a division of Peel Group, could ultimately accommodate up to 15,500 jobs.

News of the plans for a Booths supermarket comes a day after Matalan announced it would open a new store in Manchester, while Sainsbury's said an expansion of its outlet in Wilmslow could generate 60 additional jobs.