The firm is hoping a collaboration with retail veteran George Davies on his new GIVe fashion range will also reinvigorate sales.
Beales' same-store sales for the most recent 15 weeks dropped by 1.6 per cent, And half-year pre-tax profits fell 38 per cent to £543,000, while Beales confirmed it may have to renegotiate its banking agreements if economic conditions worsen.
The group has been bringing in new concession brands after the collapse of a number of its partners into administration amid the recession, such as Principles, Royal Worcester and Viyella.
It has added new names to replace them, including Manchester-based Craghoppers, Mamas and Papas and Chilli Pepper.
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