MANCHESTER has become the first city in the UK to deploy a new technology which brings high-speed broadband services without phone lines.

Called Eye WiMAX, the service has been launched by an Old Trafford-based outfit and aims to turn the city into an internet hotspot.

Chris Bretten, from Eye WiMAX, said the technology, which is transmitted through the air from base stations across the region, is already used extensively in America.

Mr Bretten said: "From Prestwich through the city centre and out to Trafford, parts of Manchester are already Wi-MAX-enabled and the gaps will be filled over the coming year."

The Chester Road company, which employs a web team of 10 staff, has so far secured about 400 subscribers by word of mouth and its activity in the Midlands, and Mr Bretten is hoping to get the message out to business and residential users.

"Up until this point we haven't yet covered the whole area with the base stations and the publicity about it has been at a low level," he said. "It's cost-effective and up to four times faster than the broadband through a phone line."

The company is currently in talks with the public sector about introducing Eye WiMAX into the regeneration areas of Moss Side, Salford and Wythenshawe where broadband take-up is currently low, as well as business users in the city.

For more information see the technology section at blogs.manchestereveningnews.co.uk/themancunianway