MANCHESTER'S BJL has unveiled its first TV work for new client Lambrini.

The advertisement sees the Halewood brand demonstrate a new twist on the last year's "do the Lambrini" campaign.

A new 10-second promotion hit screens this week and is designed to drive sales while turning the brand into a "hero" among its target consumers.

Part of a £5m push, the integrated campaign includes substantial digital and PR activity.

Billy Mawhinney, BJL's creative director, said: "The range of flavours and sparkle of Lambrini give it a unique appeal to its core audience.

"The ad is all about the fun of the brand - lots of flavours, lots of bubbles and lots of fun."