The launch of a new comic strip featuring RMS client and car dealer Ling Valentine is part of a campaign which has included almost as much television exposure as Roger Mellie, the adult comic's "man on the telly".
RMS PR, Altrincham, has worked with lingscars.com since it was launched in Gateshead in 2005 by Ling Valentine and her husband, Jon.
The business has become the UK's leading online car leasing website and leases over £15m of new cars every month.
The marketing campaign led by RMS PR has included PR coverage in the Financial Times on BBC Radio 5 Live as well as a carefully executed appearance on BBC's Dragon's Den which saw Ling offered £50,000 for a stake in her business - but turned it down claiming that "Chinese eat dragons for breakfast."
Peter Davies, director of RMS PR, said: "It's a major coup for Ling to be honoured in such a way.
"It fits perfectly with our client's brand and is exactly the sort of profile that Ling and her customers love. We love Ling and Ling loves RMS PR."
Viz comic was started in Newcastle-upon-Tyne in 1979 by founder Chris Donald, who produced the comic from his bedroom in his parents' home.
Hampton Doubleday, current editor of Viz, said: "Ling was chosen on the basis of being completely barking mad.
"Her lunacy and character is evident from her website. She's also quite short, so we save on ink."
RMS now claims to be the UK's first PR agency to help turn a client into a cartoon in a best-selling comic.
Ling Valentine said: "I choose to use RMS PR because of their attitude, and the help and assistance they offer.
"They are full of ideas and have a fantastic sense of humour, which suits me.
"Hardly a day goes past without them suggesting another campaign or way to promote my business. I have a very special relationship with them."
Tweet
