The group said its net ad revenues were up two per cent in the first three months of this year. It predicted they would be flat for the first half, with a one per cent dip for the total market.
ITV also said its viewing share across all its channels was up 1.6 per cent at 23.4 per cent.
Executive chairman Michael Grade, who joined the broadcaster at the end of 2006, said: "ITV has made further progress in 2008, and the turnaround plan, outlined in September 2007, remains on track.
"The forecast for the first half shows us outperforming the UK television advertising market - the first time this has happened since 2000."
ITV's total group revenues for the first quarter were up three per cent to £492m. Broadcasting revenues suffered a two per cent dip to £409m for the period, largely due to suspended text and red button voting, after phone-in scandals relating to shows such as Ant & Dec's Saturday Night Takeaway and Soapstar Superstar.
The big driver in ITV's revenues growth was global content sales, up 41 per cent to £58m during the quarter.
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