STRONG demand for quintessentially English tea china in countries such as Korea helped crockery and pottery firm Portmeirion reveal record annual revenues of £32m.

The group, which supplies stores including Harrods and John Lewis, said Korea was its third largest market, with £5.5m in annual sales thanks to the country’s love of traditional floral and colourful china.

Stoke-on-Trent based Portmeirion reported a 13 per cent hike in revenues, with Korean sales accounting for 17 per cent of turnover.

Portmeirion said its designs are particularly popular with discerning Koreans, as plain white tea china is said to be seen as less sophisticated in the country.

America is also a growth area for the group and is now its largest market, representing 38 per cent of sales, followed by its domestic UK market, with 29 per cent.

A per cent increase in export sales and a 10.4 per cent rise in UK revenues helped lift Portmeirion’s underlying profits from £2.96m in 2006 to £3.4m last year.