THE winners and losers in Greater Manchester radio have been revealed by the latest audience research figures from industry body Rajar.

Increases in audience share were enjoyed by Century FM, Galaxy, Capital Gold, Key 103 and XFM Manchester.

But the news wasn't so good for BBC Radio Manchester, Magic 1152 and Smooth FM, which all saw a reduction in their audience share between the second and third quarters of 2007.

There were mixed fortunes for the radio stations within the GMG Radio division, with Century FM increasing its quarter on quarter share from 5.5 per cent to 6.8 per cent and Smooth FM suffering a dip during the same period from 5.7 per cent to 3.9 per cent.

The results for Quarter 3 2007 show that Century FM - the north west's most listened to radio station - now has a total weekly reach of 765,000 adult listeners, an increase of 47,000 on the previous quarter.

Listeners tune in for an average of 8.9 hours each week, resulting in a 6.8 per cent market share.

Listening

The station's total listening hours have also seen a dramatic rise of over 1.1m hours, with a new total of 6.8m hours a week.

Roy Bennett, managing director of 105.4 Century FM, said: "Everyone at the station is delighted with this latest set of results. A lot of hard work goes on behind the scenes to create what our listeners tune into every day on the station, and I'm very happy that they continue to love what they hear."

BBC Radio Manchester suffered a reduction in audience share from 5.5 per cent to 3.3 per cent.

ALL figures relate to the share of audience within the individual station's broadcasting footprint.