Corporate sporting events are exceptionally well catered for in the UK, and are the perfect way to deploy that unexpected surplus marketing budget. Looking after clients has never been more important with competition now fiercer than ever. The price of products and services is now under much closer scrutiny than in the boom years so building trustworthy client relationships is well supported by client entertainment.
 
Here are some of the best and brightest events to be considered in 2012:
 
Football:
 
Rarely will a client turn their nose up at going to see a major football match. And they don’t get much bigger than visiting the theatre of dreams, Old Trafford. Any visit to Old Trafford guarantees the highest standard of football in a setting that delivers the pinnacle of what the game has to offer. The sky high standards, coupled with an atmosphere driven by a crowd of over 75,000 fans makes for a fantastic event.
 
Surprisingly you can enjoy one of the corporate packages for lot less than you might think. Executive suites are perfect for groups and provide the opportunity to socialise while enjoying the game. Whether you're a local business or just an ordinary fan - you can consider joining the Manchester United Executive Club. If you have one or two clients who follow the red army then even better. And with trains to Manchester from London taking just over 2 hours it’s easily accessible from the capital as well. Places sold out in 2012 very quickly, so it's worth contacting the club to join the Executive Club Priority list to ensure a place for next season.
 
Rugby:
 
If football isn’t your thing then how about a trip to the home of English rugby - Twickenham. To enjoy the best atmosphere check out one of the 6 nations matches.
 
Tennis:
 
Wimbledon is one of those English events that goes beyond mere sport to become a social fixture and a cultural icon in itself. As you would expect, the oldest and most prestigious tennis tournament in the world has a wide range of hospitality and corporate options.
 
Golf:
 
There are a great range of golfing packages on offer at events throughout the summer. Try the Belfry - one of the world’s leading golf resorts for players of all levels.
 
Horse Racing:
 
The Cheltenham gold cup is another classically English affair and is a unique experience. A real melting pot of culture where millions of pounds will be fluttered during the four day event that also boasts slick corporate hospitality.
 
Cricket:
 
What better way to entertain corporate guests than at an international cricket match? Try Lords for the quintessential English experience. Or choose one the other top venues such as The Oval, Old Trafford, Headingly and Edgbaston.
 
Whichever event you decide on - be sure to gain a good insight into what sports your clients follow before organising a corporate event. The last thing you want is to be stuck handing out corporate entertainment tickets to your friends.

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