Here are paintings, posters, 3-D objects, models, notebooks and more from a collective of 'creatives', Neasden Control Centre (NCC).

It's a menagerie that's worthy of being brought under that most contentious of umbrella titles within the broadening spectrum of visual culture: design.

Spawned in 2000, NCC have rapidly built a reputation for a prolific output primed by de rigeur mystique: nobody knows how many people are actually in NCC. What is sure, is their meteoric rise - evidenced by commissions from BIG players like MTV.

The work then.

We could start by saying that they have a penchant for activity by hand - oddly enough, one of the oldest criteria of what defines the artist. Far from traditions striving for excellence though, is NCC's modern urges for spontaneity (the seemingly critique-free content and composition) and the unhindered 'self' (the stream-of-consciousness scrawl).

That, plus the post-modern impulse for pick’n’mix (the multifarious media used) result in frenetic, messy work rather than the sleek look of software-driven design. Punk over pop.

None of this is new, naturally. One paradigm artist of the 20th Century, Joseph Beuys, made thousands of 'creative scrawls' that are treated as valid work.

And so, after Beuys, the nature of NCC's work can be summed up in the sentiment that the struggle can matter more than the outcome.

Neasden Control Centre is at Magma, Oldham Street to 26 July.

What did you think of the show? Do you agree that the "struggle matters more than the outcome"? Have your say by submitting your comments below.