THE latest James Bond film has revived the popularity of the Martini cocktail ingredient dry white vermouth, a retailer said today.
Tesco reported a record 65% rise in sales since Casino Royale hit the big screen.
Demand has been fuelled by fans creating their versions of the famous "shaken not stirred" drink at Bond-themed parties, the retailer said.
Sales of dry white vermouth - which is made by Martini and other brands - usually peak only during the warm summer months, Tesco said.
The chain's spirits buyer Simon Dunn said: "Martini cocktails have made a bit of a comeback in trendy city bars in the last year but this is the first time we have seen a significant rise in demand for bottles of vermouth."
Martini cocktails are made with dry white vermouth plus either gin or vodka with an added green olive.
James Bond sets off Martini revival
November 24, 2006
